Local Language in the Context of Political Divides: An Evaluation of Local Language Use in a Voter Information Campaign in the Philippines Using Facebook Split Tests

Local Language in the Context of Political Divides: An Evaluation of Local Language Use in a Voter Information Campaign in the Philippines Using Facebook Split Tests

As populist leaders leverage disparities across geographic and language communities, democracies are threatened by an increasingly divisive political climate that compromises public discussions. This study evaluates how the basic communication strategy of utilizing local languages in information cam...

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書目詳細資料
Main Authors:	Mendoza, Ronald U, Domingo, Cristine Lian C., Mendoza, Gabrielle Ann S., Yap, Jurel K
格式:	text
出版:	Archīum Ateneo 2024
主題:	language social media split test voter information Communication Social and Behavioral Sciences Social Influence and Political Communication Social Media
在線閱讀:	https://archium.ateneo.edu/asog-pubs/286 https://doi.org/10.1075/japc.00105.men
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Ateneo De Manila University

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