The phenomenon of sachet marketing: Lessons to be learned from the Philippines
Sachet marketing, or the effort to increase market penetration for one’s product by making it available in smaller, more affordable packs, is usually thought of as a tool for penetrating the market at the bottom of the economic pyramid. But is the existence of a large economic underclass the only pr...
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Archīum Ateneo
2007
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| Online Access: | https://archium.ateneo.edu/gsb-pubs/6 https://d1wqtxts1xzle7.cloudfront.net/30988447/ARC_AMA_SUMMER2007.pdf?1363701390=&response-content-disposition=inline%3B+filename%3DEnhancing_Knowledge_Development_in_Marke.pdf&Expires=1593589775&Signature=WhNtSs~K5OHUdLv5tIU~sRRATdhk7cbclNnOc5Cm323IP8VxZP3gPv6NnOVA~JCtWXhnFPEt~-MKTAKQW--ZypO-n6PPfqpvFzrCjaCHMNWHzCRj5W7YoMGKiKtyKaW2vG8Xkd4MktDu0aKR~r6Ze7oEHSHh1Sul9lOkxR4~nh5OGjlUYGbO7p9fGbnQAXeswVkuWntNZjwrh6D5ufj-nLlK9mO~2aw9TkxkYXJffrxQwLbFnDFUcS~9ZYH3xs-9QKv1sg1WVgnOL9JtHBRA9XQJhdL~kkL1wbgjOzl1YELxpsBVhLnSWTh9FPbm-CbjA3CncGIAhMbCog5USr7bVQ__&Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA#page=27 |
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| Institution: | Ateneo De Manila University |