Philippines: Overlooked by Soft Power and Media Mix

• Main Authors: Fondevilla, Herb L, Cheng Chua, Karl Ian Uy
• Format: text
• Published: Archīum Ateneo 2021
• Subjects: Communication Technology and New Media; International and Intercultural Communication; Japanese Studies; South and Southeast Asian Languages and Societies; Television
• Online Access: https://archium.ateneo.edu/japanese-studies-program-faculty/4; https://www.routledge.com/Japanese-Animation-in-Asia-Transnational-Industry-Audiences-and-Success/Pellitteri-Heung-wah/p/book/9781138566460
• Institution: Ateneo De Manila University

Studies on the success of Japanese popular culture overseas, particularly anime and manga have often been linked to Japan's soft power or more recently, with Japanese industries’ media mix in cultural studies. However, in both cases, the emphasis is on Japan's active involvement in the pro...