Finding the right franchise opportunity - a framework to increase the success rate of a franchise opportunity.

Development of a framework through exploratory research and valuable insights from industry experts and academics, to find the right franchise opportunity for a potential franchisee by increasing the success rate.

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Bibliographic Details
Main Authors: Chua, Ivor Tjun Tat., Goh, Huimei., Poh, Angel Huiqin.
Other Authors: Choo, Clive Wee Ee
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10128
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Institution: Nanyang Technological University
Description
Summary:Development of a framework through exploratory research and valuable insights from industry experts and academics, to find the right franchise opportunity for a potential franchisee by increasing the success rate.