Finding the right franchise opportunity - a framework to increase the success rate of a franchise opportunity.

• Main Authors: Chua, Ivor Tjun Tat., Goh, Huimei., Poh, Angel Huiqin.
• Other Authors: Choo, Clive Wee Ee
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::International business::Retail::Franchises
• Online Access: http://hdl.handle.net/10356/10128
• Institution: Nanyang Technological University

Development of a framework through exploratory research and valuable insights from industry experts and academics, to find the right franchise opportunity for a potential franchisee by increasing the success rate.