Understanding review helpfulness as a function of reviewer reputation, review rating, and review depth

• Main Authors: Banerjee, Snehasish, Chua, Alton Yeow Kuan
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2015
• Online Access: https://hdl.handle.net/10356/101925; http://hdl.handle.net/10220/38693
• Institution: Nanyang Technological University

This article examines review helpfulness as a function of reviewer reputation, review rating, and review depth. In drawing data from the popular review platform Amazon, results indicate that review helpfulness is positively related to reviewer profile and review depth but is negatively related to review rating. Users seem to have a proclivity for reviews contributed by reviewers with a positive track record. They also appreciate reviews with lambasting comments and those with adequate depth. By highlighting its implications for theory and practice, the article concludes with limitations and areas for further research.