Understanding review helpfulness as a function of reviewer reputation, review rating, and review depth
This article examines review helpfulness as a function of reviewer reputation, review rating, and review depth. In drawing data from the popular review platform Amazon, results indicate that review helpfulness is positively related to reviewer profile and review depth but is negatively related to re...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2015
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| Online Access: | https://hdl.handle.net/10356/101925 http://hdl.handle.net/10220/38693 |
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| Institution: | Nanyang Technological University |
| Language: | English |