Country image and brand effects in Singapore context.

Most of the recent works that had been done were on the studies in the coutnry of origin and brand name as well as the formation of perceptions regarding perceived brand origin. Based on this review, this paper comes up with six hypotheses concerning such perceptions. However, the effect of countr...

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Bibliographic Details
Main Authors:	Ng, Wee Han., Tan, Li Yue., Yu, Guo.
Other Authors:	Low, Peter Issac Siow Siam
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising::Product
Online Access:	http://hdl.handle.net/10356/10261
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Institution:	Nanyang Technological University

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record_format	dspace
spelling	sg-ntu-dr.10356-102612023-05-19T06:09:04Z Country image and brand effects in Singapore context. Ng, Wee Han. Tan, Li Yue. Yu, Guo. Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business::Advertising::Product Most of the recent works that had been done were on the studies in the coutnry of origin and brand name as well as the formation of perceptions regarding perceived brand origin. Based on this review, this paper comes up with six hypotheses concerning such perceptions. However, the effect of country of manufacture of the key component is also being examined. Using a real brand and a fictitious brand in one experiments, finds support for several of our hypotheses relating to the effects of country of component source, country of manufacture, and brand name. 2008-09-24T07:41:46Z 2008-09-24T07:41:46Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10261 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising::Product
spellingShingle	DRNTU::Business::Advertising::Product Ng, Wee Han. Tan, Li Yue. Yu, Guo. Country image and brand effects in Singapore context.
description	Most of the recent works that had been done were on the studies in the coutnry of origin and brand name as well as the formation of perceptions regarding perceived brand origin. Based on this review, this paper comes up with six hypotheses concerning such perceptions. However, the effect of country of manufacture of the key component is also being examined. Using a real brand and a fictitious brand in one experiments, finds support for several of our hypotheses relating to the effects of country of component source, country of manufacture, and brand name.
author2	Low, Peter Issac Siow Siam
author_facet	Low, Peter Issac Siow Siam Ng, Wee Han. Tan, Li Yue. Yu, Guo.
format	Final Year Project
author	Ng, Wee Han. Tan, Li Yue. Yu, Guo.
author_sort	Ng, Wee Han.
title	Country image and brand effects in Singapore context.
title_short	Country image and brand effects in Singapore context.
title_full	Country image and brand effects in Singapore context.
title_fullStr	Country image and brand effects in Singapore context.
title_full_unstemmed	Country image and brand effects in Singapore context.
title_sort	country image and brand effects in singapore context.
publishDate	2008
url	http://hdl.handle.net/10356/10261
_version_	1770565896152023040

Country image and brand effects in Singapore context.

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