Country image and brand effects in Singapore context.

• Main Authors: Ng, Wee Han., Tan, Li Yue., Yu, Guo.
• Other Authors: Low, Peter Issac Siow Siam
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Advertising::Product
• Online Access: http://hdl.handle.net/10356/10261
• Institution: Nanyang Technological University

Most of the recent works that had been done were on the studies in the coutnry of origin and brand name as well as the formation of perceptions regarding perceived brand origin. Based on this review, this paper comes up with six hypotheses concerning such perceptions. However, the effect of countr...