Consumer responses to a price increase vs. a price decrease or a withdrawal of promotion.

Many past studies have investigated the impact of price cuts and promotions on consumers. In contrast, there have been relatively few studies done on consumer responses to price increases and withdrawals of promotion. Price increases and withdrawals of promotion are, however, important marketing act...

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Bibliographic Details
Main Authors:	Liau, Florence Ling Ying., Lin, Xiu Qin., Or, Wenhui.
Other Authors:	Lim, Lewis Kui Suen
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/10420
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

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record_format	dspace
spelling	sg-ntu-dr.10356-104202023-05-19T06:24:08Z Consumer responses to a price increase vs. a price decrease or a withdrawal of promotion. Liau, Florence Ling Ying. Lin, Xiu Qin. Or, Wenhui. Lim, Lewis Kui Suen Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Many past studies have investigated the impact of price cuts and promotions on consumers. In contrast, there have been relatively few studies done on consumer responses to price increases and withdrawals of promotion. Price increases and withdrawals of promotion are, however, important marketing actions which help firms maintain or restore profitability in the midst of intense competition. Two issues are particularly worthy of attention: (1) Will a price increase so adversely affect consumer responses that it becomes challenging to implement? (2) Will a withdrawal of promotions of equivalent value produce a less adverse effect than an outright price increase? 2008-09-24T07:43:29Z 2008-09-24T07:43:29Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10420 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Liau, Florence Ling Ying. Lin, Xiu Qin. Or, Wenhui. Consumer responses to a price increase vs. a price decrease or a withdrawal of promotion.
description	Many past studies have investigated the impact of price cuts and promotions on consumers. In contrast, there have been relatively few studies done on consumer responses to price increases and withdrawals of promotion. Price increases and withdrawals of promotion are, however, important marketing actions which help firms maintain or restore profitability in the midst of intense competition. Two issues are particularly worthy of attention: (1) Will a price increase so adversely affect consumer responses that it becomes challenging to implement? (2) Will a withdrawal of promotions of equivalent value produce a less adverse effect than an outright price increase?
author2	Lim, Lewis Kui Suen
author_facet	Lim, Lewis Kui Suen Liau, Florence Ling Ying. Lin, Xiu Qin. Or, Wenhui.
format	Final Year Project
author	Liau, Florence Ling Ying. Lin, Xiu Qin. Or, Wenhui.
author_sort	Liau, Florence Ling Ying.
title	Consumer responses to a price increase vs. a price decrease or a withdrawal of promotion.
title_short	Consumer responses to a price increase vs. a price decrease or a withdrawal of promotion.
title_full	Consumer responses to a price increase vs. a price decrease or a withdrawal of promotion.
title_fullStr	Consumer responses to a price increase vs. a price decrease or a withdrawal of promotion.
title_full_unstemmed	Consumer responses to a price increase vs. a price decrease or a withdrawal of promotion.
title_sort	consumer responses to a price increase vs. a price decrease or a withdrawal of promotion.
publishDate	2008
url	http://hdl.handle.net/10356/10420
_version_	1770565571527573504

Consumer responses to a price increase vs. a price decrease or a withdrawal of promotion.

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