Consumer responses to a price increase vs. a price decrease or a withdrawal of promotion.

• Main Authors: Liau, Florence Ling Ying., Lin, Xiu Qin., Or, Wenhui.
• Other Authors: Lim, Lewis Kui Suen
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10420
• Institution: Nanyang Technological University

Many past studies have investigated the impact of price cuts and promotions on consumers. In contrast, there have been relatively few studies done on consumer responses to price increases and withdrawals of promotion. Price increases and withdrawals of promotion are, however, important marketing act...