Approaches to non-traditional trademarks : exploring the options.
Many feel that non-traditional trademarks are the dominant branding strategies of the future. However, there has been considerable debate over the suitability and feasibility of non-traditional trademarks as there have been difficulties encountered when seeking to register them. Another issue is the...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10502 |
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| Institution: | Nanyang Technological University |