A study on postponed purchase behaviour in Singapore

• Main Authors: Lim, Jeanne Gek Bee, Lu, Geok Hong, Neo, Dorothy Bin Sin
• 其他作者: Nanyang Business School
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Consumer behavior
• 在線閱讀: http://hdl.handle.net/10356/10647

In a retail climate where there is stiff competition amongst retailers and numerous sales, customers may tend to postpone their purchase during non-sales periods and wait for sales. Our descriptive research on Singaporean consumers shows they have an inclination towards displaying postponed purchasi...