Growth of the cereal market in Singapore.

This is a project regarding the cereal market in Singapore – its present and future. As the existing cereal market is explored, we try to project a future direction for suppliers as well as retailers. This study explores the cereal market in Singapore from three different perspectives, namely the co...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Choy, Vanessa Wing Ki., Hoon, Hui May., Lim, Michelle Wei Qi.
مؤلفون آخرون: Henderson, Joan C
التنسيق: Final Year Project
منشور في: 2008
الموضوعات:
الوصول للمادة أونلاين:http://hdl.handle.net/10356/10711
الوسوم: إضافة وسم
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الوصف
الملخص:This is a project regarding the cereal market in Singapore – its present and future. As the existing cereal market is explored, we try to project a future direction for suppliers as well as retailers. This study explores the cereal market in Singapore from three different perspectives, namely the consumers, suppliers and retailers. The main issues discussed in the consumer survey are the breakfast habits, purchasing habits and consumers’ views regarding the future of the cereal market.