Growth of the cereal market in Singapore.

• Main Authors: Choy, Vanessa Wing Ki., Hoon, Hui May., Lim, Michelle Wei Qi.
• Other Authors: Henderson, Joan C
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10711
• Institution: Nanyang Technological University

This is a project regarding the cereal market in Singapore – its present and future. As the existing cereal market is explored, we try to project a future direction for suppliers as well as retailers. This study explores the cereal market in Singapore from three different perspectives, namely the co...