Growth of the cereal market in Singapore.

Growth of the cereal market in Singapore.

This is a project regarding the cereal market in Singapore – its present and future. As the existing cereal market is explored, we try to project a future direction for suppliers as well as retailers. This study explores the cereal market in Singapore from three different perspectives, namely the co...

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Main Authors: Choy, Vanessa Wing Ki., Hoon, Hui May., Lim, Michelle Wei Qi.
Other Authors: Henderson, Joan C
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/10711
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10711
record_format dspace
spelling sg-ntu-dr.10356-107112023-05-19T06:08:59Z Growth of the cereal market in Singapore. Choy, Vanessa Wing Ki. Hoon, Hui May. Lim, Michelle Wei Qi. Henderson, Joan C Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This is a project regarding the cereal market in Singapore – its present and future. As the existing cereal market is explored, we try to project a future direction for suppliers as well as retailers. This study explores the cereal market in Singapore from three different perspectives, namely the consumers, suppliers and retailers. The main issues discussed in the consumer survey are the breakfast habits, purchasing habits and consumers’ views regarding the future of the cereal market. 2008-09-24T07:46:43Z 2008-09-24T07:46:43Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10711 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Choy, Vanessa Wing Ki.
Hoon, Hui May.
Lim, Michelle Wei Qi.
Growth of the cereal market in Singapore.
description This is a project regarding the cereal market in Singapore – its present and future. As the existing cereal market is explored, we try to project a future direction for suppliers as well as retailers. This study explores the cereal market in Singapore from three different perspectives, namely the consumers, suppliers and retailers. The main issues discussed in the consumer survey are the breakfast habits, purchasing habits and consumers’ views regarding the future of the cereal market.
author2 Henderson, Joan C
author_facet Henderson, Joan C
Choy, Vanessa Wing Ki.
Hoon, Hui May.
Lim, Michelle Wei Qi.
format Final Year Project
author Choy, Vanessa Wing Ki.
Hoon, Hui May.
Lim, Michelle Wei Qi.
author_sort Choy, Vanessa Wing Ki.
title Growth of the cereal market in Singapore.
title_short Growth of the cereal market in Singapore.
title_full Growth of the cereal market in Singapore.
title_fullStr Growth of the cereal market in Singapore.
title_full_unstemmed Growth of the cereal market in Singapore.
title_sort growth of the cereal market in singapore.
publishDate 2008
url http://hdl.handle.net/10356/10711
_version_ 1770565035471405056

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