Growth of the cereal market in Singapore.

• Main Authors: Choy, Vanessa Wing Ki., Hoon, Hui May., Lim, Michelle Wei Qi.
• 其他作者: Henderson, Joan C
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Consumer behavior
• 在線閱讀: http://hdl.handle.net/10356/10711

This is a project regarding the cereal market in Singapore – its present and future. As the existing cereal market is explored, we try to project a future direction for suppliers as well as retailers. This study explores the cereal market in Singapore from three different perspectives, namely the co...