Compulsive buying : an improvement to Mowen & Spears' hierarchal approach.

• Main Authors: Chan, Hui Wen., Chua, Chin Yeh., Lee, Wei Ting.
• Other Authors: Kennedy, Jeffrey Cameron
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10785
• Institution: Nanyang Technological University

Borrowing from Mowen and Spears’ (1999) hierarchal approach model to understanding the underlying psychological factors influencing compulsive buying, we will try to add to the existing knowledge by improving on the model. By extending the existing Mowen and Spears’ (1999) model, we hope to provid...