Compulsive buying : an improvement to Mowen & Spears' hierarchal approach.
Borrowing from Mowen and Spears’ (1999) hierarchal approach model to understanding the underlying psychological factors influencing compulsive buying, we will try to add to the existing knowledge by improving on the model. By extending the existing Mowen and Spears’ (1999) model, we hope to provid...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10785 |
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| Institution: | Nanyang Technological University |