Service quality study on a shipping line with particular reference to Jardine Transport Services.

• Main Authors: Koh, Ser Mein., Wong, Ee Fong., Wong, Tuck Weng.
• Other Authors: Bhatnagar, Rohit
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Customer services
• Online Access: http://hdl.handle.net/10356/10893
• Institution: Nanyang Technological University

The concept of service quality has been a relatively new topic this century and has only caught the interest of both academics and business in the last few decades. This project explores the assessment of service quality based on the SERVQUAL instrument.