Common factors influencing consumers' choice and return patronage of food establishments in Singapore.

• المؤلفون الرئيسيون: Chew, Lay Hong., Lim, Anthony., Yeo, Li Sze.
• مؤلفون آخرون: Leung-Wong, Roberta
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10953

The objective of this study is to investigate the common factors influencing both consumers' choice and return patronage of food establishments in Singapore. The study purports to establish this common link across sit-in restaurants, fast food outlets and hawker centres, and concludes with spec...