Service quality : SingTel and MobileOne.
In this research, the service quality of both companies will be determined and comparisons will be drawn to evaluate why M1 was able to gain a foothold in the telecommunications industry here despite the fact that it was much smaller and relatively inexperienced. Insights will be drawn using a modif...
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2008
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| Online Access: | http://hdl.handle.net/10356/10965 |
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sg-ntu-dr.10356-109652023-05-19T03:30:02Z Service quality : SingTel and MobileOne. Ho, Siew Poh. Leow, Chin Teck. Lim, Wang Lian. Nanyang Business School DRNTU::Business::Marketing::Customer services In this research, the service quality of both companies will be determined and comparisons will be drawn to evaluate why M1 was able to gain a foothold in the telecommunications industry here despite the fact that it was much smaller and relatively inexperienced. Insights will be drawn using a modified version of the SERVQUAL model. 2008-09-24T07:49:31Z 2008-09-24T07:49:31Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10965 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing::Customer services |
| spellingShingle |
DRNTU::Business::Marketing::Customer services Ho, Siew Poh. Leow, Chin Teck. Lim, Wang Lian. Service quality : SingTel and MobileOne. |
| description |
In this research, the service quality of both companies will be determined and comparisons will be drawn to evaluate why M1 was able to gain a foothold in the telecommunications industry here despite the fact that it was much smaller and relatively inexperienced. Insights will be drawn using a modified version of the SERVQUAL model. |
| author2 |
Nanyang Business School |
| author_facet |
Nanyang Business School Ho, Siew Poh. Leow, Chin Teck. Lim, Wang Lian. |
| format |
Final Year Project |
| author |
Ho, Siew Poh. Leow, Chin Teck. Lim, Wang Lian. |
| author_sort |
Ho, Siew Poh. |
| title |
Service quality : SingTel and MobileOne. |
| title_short |
Service quality : SingTel and MobileOne. |
| title_full |
Service quality : SingTel and MobileOne. |
| title_fullStr |
Service quality : SingTel and MobileOne. |
| title_full_unstemmed |
Service quality : SingTel and MobileOne. |
| title_sort |
service quality : singtel and mobileone. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/10965 |
| _version_ |
1770564149793783808 |