Service quality : SingTel and MobileOne.

• Main Authors: Ho, Siew Poh., Leow, Chin Teck., Lim, Wang Lian.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Customer services
• Online Access: http://hdl.handle.net/10356/10965
• Institution: Nanyang Technological University

In this research, the service quality of both companies will be determined and comparisons will be drawn to evaluate why M1 was able to gain a foothold in the telecommunications industry here despite the fact that it was much smaller and relatively inexperienced. Insights will be drawn using a modif...