Service quality : SingTel and MobileOne.

• Main Authors: Ho, Siew Poh., Leow, Chin Teck., Lim, Wang Lian.
• 其他作者: Nanyang Business School
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Customer services
• 在線閱讀: http://hdl.handle.net/10356/10965

In this research, the service quality of both companies will be determined and comparisons will be drawn to evaluate why M1 was able to gain a foothold in the telecommunications industry here despite the fact that it was much smaller and relatively inexperienced. Insights will be drawn using a modif...