Singaporean women's online buying behaviour.
This paper outlines the exploratory study of Signaporean women on the Internet. The profile of the Internet shopper, their attitudes, behaviour, preferences and the products that they have purchased, or showed preferenece to or not to purchase were uncovered. Comparisons between shopping behaviour o...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11275 |
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| Institution: | Nanyang Technological University |
| Summary: | This paper outlines the exploratory study of Signaporean women on the Internet. The profile of the Internet shopper, their attitudes, behaviour, preferences and the products that they have purchased, or showed preferenece to or not to purchase were uncovered. Comparisons between shopping behaviour online and offline were also made. |
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