Singaporean women's online buying behaviour.

• Main Authors: Ong, Nicole Tai Tee., Wong, Poh Ching.
• Other Authors: Piron, Francis Maurice Valery
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/11275
• Institution: Nanyang Technological University

This paper outlines the exploratory study of Signaporean women on the Internet. The profile of the Internet shopper, their attitudes, behaviour, preferences and the products that they have purchased, or showed preferenece to or not to purchase were uncovered. Comparisons between shopping behaviour o...