Manager vs consumer perception of specialty coffee cafe attributes.
We segment the consumers in the four cafes, Coffee Club, Starbucks, Spinelli and The Coffee Bean & Tea Leave, based on the attributes they seek for. Thus, the individual four cafes will better cater to the needs of their target segments respectively.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11490 |
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| Institution: | Nanyang Technological University |
| Summary: | We segment the consumers in the four cafes, Coffee Club, Starbucks, Spinelli and The Coffee Bean & Tea Leave, based on the attributes they seek for. Thus, the individual four cafes will better cater to the needs of their target segments respectively. |
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