Manager vs consumer perception of specialty coffee cafe attributes.

We segment the consumers in the four cafes, Coffee Club, Starbucks, Spinelli and The Coffee Bean & Tea Leave, based on the attributes they seek for. Thus, the individual four cafes will better cater to the needs of their target segments respectively.

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Bibliographic Details
Main Authors:	Liow, Loo Chin., Tan, Mei Yen., Yeo, Yin Yin.
Other Authors:	Speece, Mark Williams
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/11490
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11490
record_format	dspace
spelling	sg-ntu-dr.10356-114902023-05-19T07:23:14Z Manager vs consumer perception of specialty coffee cafe attributes. Liow, Loo Chin. Tan, Mei Yen. Yeo, Yin Yin. Speece, Mark Williams Nanyang Business School DRNTU::Business::Marketing::Consumer behavior We segment the consumers in the four cafes, Coffee Club, Starbucks, Spinelli and The Coffee Bean & Tea Leave, based on the attributes they seek for. Thus, the individual four cafes will better cater to the needs of their target segments respectively. 2008-09-24T07:55:45Z 2008-09-24T07:55:45Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11490 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Liow, Loo Chin. Tan, Mei Yen. Yeo, Yin Yin. Manager vs consumer perception of specialty coffee cafe attributes.
description	We segment the consumers in the four cafes, Coffee Club, Starbucks, Spinelli and The Coffee Bean & Tea Leave, based on the attributes they seek for. Thus, the individual four cafes will better cater to the needs of their target segments respectively.
author2	Speece, Mark Williams
author_facet	Speece, Mark Williams Liow, Loo Chin. Tan, Mei Yen. Yeo, Yin Yin.
format	Final Year Project
author	Liow, Loo Chin. Tan, Mei Yen. Yeo, Yin Yin.
author_sort	Liow, Loo Chin.
title	Manager vs consumer perception of specialty coffee cafe attributes.
title_short	Manager vs consumer perception of specialty coffee cafe attributes.
title_full	Manager vs consumer perception of specialty coffee cafe attributes.
title_fullStr	Manager vs consumer perception of specialty coffee cafe attributes.
title_full_unstemmed	Manager vs consumer perception of specialty coffee cafe attributes.
title_sort	manager vs consumer perception of specialty coffee cafe attributes.
publishDate	2008
url	http://hdl.handle.net/10356/11490
_version_	1772826333128163328

Manager vs consumer perception of specialty coffee cafe attributes.

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