Manager vs consumer perception of specialty coffee cafe attributes.

• Main Authors: Liow, Loo Chin., Tan, Mei Yen., Yeo, Yin Yin.
• Other Authors: Speece, Mark Williams
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/11490
• Institution: Nanyang Technological University

We segment the consumers in the four cafes, Coffee Club, Starbucks, Spinelli and The Coffee Bean & Tea Leave, based on the attributes they seek for. Thus, the individual four cafes will better cater to the needs of their target segments respectively.