Perception and use of apologies among Chinese and Indian retailers in Singapore

• Main Authors: Bang, Tzi Min, Lim, Cynthia Leng, Toh, Chin Fern
• Other Authors: Lee-Wong, Song Mei
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Customer services
• Online Access: http://hdl.handle.net/10356/11549
• Institution: Nanyang Technological University

This is a study on Indian and Chinese sole proprietors; on the different reasons and methods of apologies due to cultural differences and how they perceive apologies to be important in the service standards they provide.