Customer satisfaction in the life insurance industry

• Main Authors: Ang, Jenny Poh Khim, Lim, Hwee Cheen, Ow, Hui Chen
• Other Authors: Tan, Thomas Tsu Wee
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/11679
• Institution: Nanyang Technological University

Variables that affect the consumers' decision when purchasing their insurance policies and the level of customer satisfaction finally derived from the purchase are being looked in the project.