Strategic public relations management in Singapore : a case study using the generic principles of excellent public relations from the IABC Excellence study.

This thesis explores the current practice of public relations in Singapore. It examines the application of Vercic, J. Grunig's (1996) theories of excellent public relations management.

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Bibliographic Details
Main Authors:	Goh, June Hui Tse., Lim, Selina Lee Kian.
Other Authors:	Sriramesh, Krishnamurthy
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication
Online Access:	http://hdl.handle.net/10356/1365
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1365
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spelling	sg-ntu-dr.10356-13652019-12-10T13:51:29Z Strategic public relations management in Singapore : a case study using the generic principles of excellent public relations from the IABC Excellence study. Goh, June Hui Tse. Lim, Selina Lee Kian. Sriramesh, Krishnamurthy Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication This thesis explores the current practice of public relations in Singapore. It examines the application of Vercic, J. Grunig's (1996) theories of excellent public relations management. Bachelor of Communication Studies 2008-09-10T07:16:30Z 2008-09-10T07:16:30Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/1365 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Promotional communication
spellingShingle	DRNTU::Social sciences::Communication::Promotional communication Goh, June Hui Tse. Lim, Selina Lee Kian. Strategic public relations management in Singapore : a case study using the generic principles of excellent public relations from the IABC Excellence study.
description	This thesis explores the current practice of public relations in Singapore. It examines the application of Vercic, J. Grunig's (1996) theories of excellent public relations management.
author2	Sriramesh, Krishnamurthy
author_facet	Sriramesh, Krishnamurthy Goh, June Hui Tse. Lim, Selina Lee Kian.
format	Final Year Project
author	Goh, June Hui Tse. Lim, Selina Lee Kian.
author_sort	Goh, June Hui Tse.
title	Strategic public relations management in Singapore : a case study using the generic principles of excellent public relations from the IABC Excellence study.
title_short	Strategic public relations management in Singapore : a case study using the generic principles of excellent public relations from the IABC Excellence study.
title_full	Strategic public relations management in Singapore : a case study using the generic principles of excellent public relations from the IABC Excellence study.
title_fullStr	Strategic public relations management in Singapore : a case study using the generic principles of excellent public relations from the IABC Excellence study.
title_full_unstemmed	Strategic public relations management in Singapore : a case study using the generic principles of excellent public relations from the IABC Excellence study.
title_sort	strategic public relations management in singapore : a case study using the generic principles of excellent public relations from the iabc excellence study.
publishDate	2008
url	http://hdl.handle.net/10356/1365
_version_	1681039821957496832

Strategic public relations management in Singapore : a case study using the generic principles of excellent public relations from the IABC Excellence study.

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