Strategic public relations management in Singapore : a case study using the generic principles of excellent public relations from the IABC Excellence study.

• Main Authors: Goh, June Hui Tse., Lim, Selina Lee Kian.
• Other Authors: Sriramesh, Krishnamurthy
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/1365
• Institution: Nanyang Technological University

This thesis explores the current practice of public relations in Singapore. It examines the application of Vercic, J. Grunig's (1996) theories of excellent public relations management.