Adoption of social network sites among working adults in Singapore.

• Main Author: Lim, Wendy.
• Other Authors: Lin, Trisha Tsui-Chuan
• Format: Theses and Dissertations
• Language: English
• Published: 2008
• Subjects: DRNTU::Social sciences::Sociology::Social behavior
• Online Access: http://hdl.handle.net/10356/14138
• Institution: Nanyang Technological University

Social network sites (SNSs) are gaining popularity around the world, with millions of users maintaining profiles on these websites. However, little research has been done on the adoption of SNSs. This study looked at the adoption of SNSs among working adults in Singapore. Based on Roger’s (2003) dif...