Budget-efficient viral video distribution over online social networks : mining topic-aware influential users

Budget-efficient viral video distribution over online social networks : mining topic-aware influential users

Marketing over online social networks (OSNs) has become an essential tool for spreading product information in a 'word of mouth' way. In particular, campaigns normally adopt a pragmatic approach of seeding videos with a selected list of influential users, hoping to create a viral distribut...

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Bibliographic Details
Main Authors: Hu, Han, Wen, Yonggang, Feng, Shanshan
Other Authors: School of Computer Science and Engineering
Format: Article
Language:English
Published: 2020
Subjects:
Engineering::Computer science and engineering
Cloud Streaming
Influence Maximization
Online Access:https://hdl.handle.net/10356/142285
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Institution: Nanyang Technological University
Language: English

Internet

https://hdl.handle.net/10356/142285

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