Budget-efficient viral video distribution over online social networks : mining topic-aware influential users
Marketing over online social networks (OSNs) has become an essential tool for spreading product information in a 'word of mouth' way. In particular, campaigns normally adopt a pragmatic approach of seeding videos with a selected list of influential users, hoping to create a viral distribut...
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2020
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/142285 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Language: | English |