Budget-efficient viral video distribution over online social networks : mining topic-aware influential users

• Main Authors: Hu, Han, Wen, Yonggang, Feng, Shanshan
• Other Authors: School of Computer Science and Engineering
• Format: Article
• Language: English
• Published: 2020
• Subjects: Engineering::Computer science and engineering; Cloud Streaming; Influence Maximization
• Online Access: https://hdl.handle.net/10356/142285
• Institution: Nanyang Technological University

Marketing over online social networks (OSNs) has become an essential tool for spreading product information in a 'word of mouth' way. In particular, campaigns normally adopt a pragmatic approach of seeding videos with a selected list of influential users, hoping to create a viral distribut...