Negative halo effects of sustainable packaging

• المؤلفون الرئيسيون: Techawachirakul, Monin, Pathak, Abhishek, Motoki, Kosuke, Calvert, Gemma Anne
• مؤلفون آخرون: Nanyang Business School
• التنسيق: مقال
• اللغة: English
• منشور في: 2024
• الموضوعات: Business and Management; Alcoholic beverages; Green packaging
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/174280
• المؤسسة: Nanyang Technological University

More firms are adopting “green packaging” due to regulatory and environmental concerns. The alcoholic beverage industry has recently joined the lobby and major producers have introduced creative paper bottles for their alcoholic drinks. Previous research on sustainable labeling (e.g., eco-friendly l...