A way toward customer retention in the Singapore services industry.

32 p.

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Bibliographic Details
Main Author: Chen, Pei-Yi.
Other Authors: Nanyang Business School
Format: Theses and Dissertations
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/10356/47342
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-47342
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spelling sg-ntu-dr.10356-473422024-01-12T10:08:59Z A way toward customer retention in the Singapore services industry. Chen, Pei-Yi. Nanyang Business School DRNTU::Business::Marketing::Consumer behavior 32 p. Since the birth of relationship marketing, customer retention and customer relationship management have become two major research constructs. The favorable consequences of high customer retention rates have been supported by strong evidence (Formell and Wernerfelt, 1987; Oliver, 1999; Reichheld, 1996; Reichheld and Schefter, 2000). Master of Business 2011-12-27T07:09:28Z 2011-12-27T07:09:28Z 2011 Thesis http://hdl.handle.net/10356/47342 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Chen, Pei-Yi.
A way toward customer retention in the Singapore services industry.
description 32 p.
author2 Nanyang Business School
author_facet Nanyang Business School
Chen, Pei-Yi.
format Theses and Dissertations
author Chen, Pei-Yi.
author_sort Chen, Pei-Yi.
title A way toward customer retention in the Singapore services industry.
title_short A way toward customer retention in the Singapore services industry.
title_full A way toward customer retention in the Singapore services industry.
title_fullStr A way toward customer retention in the Singapore services industry.
title_full_unstemmed A way toward customer retention in the Singapore services industry.
title_sort way toward customer retention in the singapore services industry.
publishDate 2011
url http://hdl.handle.net/10356/47342
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