Consumer behavioral analysis of tertiary students' purchase of apparels

Consumer behavioral analysis of tertiary students' purchase of apparels

This research investigates the consumer behavioural aspects of tertiary students on their purchase of fashion apparels. It is exploratory in nature and attempts to provide deeper insights into this area of consumer research. The primary motive for exploring into this field arose because of the enorm...

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Bibliographic Details
Main Authors: Tan, Keng Thiam, Sumarleki Amjah, Tan, Felix Yih Chong
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2014
Subjects:
DRNTU::Business
Online Access:http://hdl.handle.net/10356/59756
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Institution: Nanyang Technological University
Language: English
Description
Summary:This research investigates the consumer behavioural aspects of tertiary students on their purchase of fashion apparels. It is exploratory in nature and attempts to provide deeper insights into this area of consumer research. The primary motive for exploring into this field arose because of the enormous economic potential that this market segment presents to fashion retailers, and marketers in general.

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