Consumer behavioral analysis of tertiary students' purchase of apparels

Consumer behavioral analysis of tertiary students' purchase of apparels

This research investigates the consumer behavioural aspects of tertiary students on their purchase of fashion apparels. It is exploratory in nature and attempts to provide deeper insights into this area of consumer research. The primary motive for exploring into this field arose because of the enorm...

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Main Authors: Tan, Keng Thiam, Sumarleki Amjah, Tan, Felix Yih Chong
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2014
Subjects:
DRNTU::Business
Online Access:http://hdl.handle.net/10356/59756
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-59756
record_format dspace
spelling sg-ntu-dr.10356-597562023-05-19T06:16:15Z Consumer behavioral analysis of tertiary students' purchase of apparels Tan, Keng Thiam Sumarleki Amjah Tan, Felix Yih Chong Nanyang Business School George Shenoy DRNTU::Business This research investigates the consumer behavioural aspects of tertiary students on their purchase of fashion apparels. It is exploratory in nature and attempts to provide deeper insights into this area of consumer research. The primary motive for exploring into this field arose because of the enormous economic potential that this market segment presents to fashion retailers, and marketers in general. BUSINESS 2014-05-14T02:34:13Z 2014-05-14T02:34:13Z 1995 1995 Final Year Project (FYP) http://hdl.handle.net/10356/59756 en Nanyang Technological University 120 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business
spellingShingle DRNTU::Business
Tan, Keng Thiam
Sumarleki Amjah
Tan, Felix Yih Chong
Consumer behavioral analysis of tertiary students' purchase of apparels
description This research investigates the consumer behavioural aspects of tertiary students on their purchase of fashion apparels. It is exploratory in nature and attempts to provide deeper insights into this area of consumer research. The primary motive for exploring into this field arose because of the enormous economic potential that this market segment presents to fashion retailers, and marketers in general.
author2 Nanyang Business School
author_facet Nanyang Business School
Tan, Keng Thiam
Sumarleki Amjah
Tan, Felix Yih Chong
format Final Year Project
author Tan, Keng Thiam
Sumarleki Amjah
Tan, Felix Yih Chong
author_sort Tan, Keng Thiam
title Consumer behavioral analysis of tertiary students' purchase of apparels
title_short Consumer behavioral analysis of tertiary students' purchase of apparels
title_full Consumer behavioral analysis of tertiary students' purchase of apparels
title_fullStr Consumer behavioral analysis of tertiary students' purchase of apparels
title_full_unstemmed Consumer behavioral analysis of tertiary students' purchase of apparels
title_sort consumer behavioral analysis of tertiary students' purchase of apparels
publishDate 2014
url http://hdl.handle.net/10356/59756
_version_ 1770564734184062976

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