Consumer behavioral analysis of tertiary students' purchase of apparels

• Main Authors: Tan, Keng Thiam, Sumarleki Amjah, Tan, Felix Yih Chong
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/59756
• Institution: Nanyang Technological University

This research investigates the consumer behavioural aspects of tertiary students on their purchase of fashion apparels. It is exploratory in nature and attempts to provide deeper insights into this area of consumer research. The primary motive for exploring into this field arose because of the enorm...