Case study on Oracle's on-line promotion.
This dissertation examines the concept of relationship marketing, promotion and segmentation in a B2B online environment.
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/7344 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | This dissertation examines the concept of relationship marketing, promotion and segmentation in a B2B online environment. |
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