Case study on Oracle's on-line promotion.

This dissertation examines the concept of relationship marketing, promotion and segmentation in a B2B online environment.

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Bibliographic Details
Main Authors:	Arvind Mohan., Chan, Chee Hou.
Other Authors:	Sangwan, Sunanda
Format:	Theses and Dissertations
Language:	English
Published:	2008
Subjects:	DRNTU::Business::Advertising::Advertising method
Online Access:	http://hdl.handle.net/10356/7344
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Institution:	Nanyang Technological University
Language:	English

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spelling	sg-ntu-dr.10356-73442024-01-12T10:26:44Z Case study on Oracle's on-line promotion. Arvind Mohan. Chan, Chee Hou. Sangwan, Sunanda Nanyang Business School DRNTU::Business::Advertising::Advertising method This dissertation examines the concept of relationship marketing, promotion and segmentation in a B2B online environment. Master of Business Administration 2008-09-18T07:44:07Z 2008-09-18T07:44:07Z 2002 2002 Thesis http://hdl.handle.net/10356/7344 en Nanyang Technological University 62 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
language	English
topic	DRNTU::Business::Advertising::Advertising method
spellingShingle	DRNTU::Business::Advertising::Advertising method Arvind Mohan. Chan, Chee Hou. Case study on Oracle's on-line promotion.
description	This dissertation examines the concept of relationship marketing, promotion and segmentation in a B2B online environment.
author2	Sangwan, Sunanda
author_facet	Sangwan, Sunanda Arvind Mohan. Chan, Chee Hou.
format	Theses and Dissertations
author	Arvind Mohan. Chan, Chee Hou.
author_sort	Arvind Mohan.
title	Case study on Oracle's on-line promotion.
title_short	Case study on Oracle's on-line promotion.
title_full	Case study on Oracle's on-line promotion.
title_fullStr	Case study on Oracle's on-line promotion.
title_full_unstemmed	Case study on Oracle's on-line promotion.
title_sort	case study on oracle's on-line promotion.
publishDate	2008
url	http://hdl.handle.net/10356/7344
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Case study on Oracle's on-line promotion.

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