The perceived "fitness" of products sold online and its influence on consumers' attitudes towards E-shopping
In this dissertation, the suthors identified and proposed the online product into eight categories and sought to examine the preferences of consumers for different online product categories.
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2008
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| Online Access: | http://hdl.handle.net/10356/7370 |
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sg-ntu-dr.10356-73702024-01-12T10:26:03Z The perceived "fitness" of products sold online and its influence on consumers' attitudes towards E-shopping Ji, Xiaoyue Li, Ping Zhuang, Jing Xia, Yang Nanyang Business School DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Marketing::Internet In this dissertation, the suthors identified and proposed the online product into eight categories and sought to examine the preferences of consumers for different online product categories. Master of Business Administration (Marketing) 2008-09-18T07:44:35Z 2008-09-18T07:44:35Z 2001 2001 Thesis http://hdl.handle.net/10356/7370 en Nanyang Technological University 75 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
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Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Marketing::Internet |
| spellingShingle |
DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Marketing::Internet Ji, Xiaoyue Li, Ping Zhuang, Jing The perceived "fitness" of products sold online and its influence on consumers' attitudes towards E-shopping |
| description |
In this dissertation, the suthors identified and proposed the online product into eight categories and sought to examine the preferences of consumers for different online product categories. |
| author2 |
Xia, Yang |
| author_facet |
Xia, Yang Ji, Xiaoyue Li, Ping Zhuang, Jing |
| format |
Theses and Dissertations |
| author |
Ji, Xiaoyue Li, Ping Zhuang, Jing |
| author_sort |
Ji, Xiaoyue |
| title |
The perceived "fitness" of products sold online and its influence on consumers' attitudes towards E-shopping |
| title_short |
The perceived "fitness" of products sold online and its influence on consumers' attitudes towards E-shopping |
| title_full |
The perceived "fitness" of products sold online and its influence on consumers' attitudes towards E-shopping |
| title_fullStr |
The perceived "fitness" of products sold online and its influence on consumers' attitudes towards E-shopping |
| title_full_unstemmed |
The perceived "fitness" of products sold online and its influence on consumers' attitudes towards E-shopping |
| title_sort |
perceived "fitness" of products sold online and its influence on consumers' attitudes towards e-shopping |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/7370 |
| _version_ |
1789483135840288768 |