The perceived "fitness" of products sold online and its influence on consumers' attitudes towards E-shopping
In this dissertation, the suthors identified and proposed the online product into eight categories and sought to examine the preferences of consumers for different online product categories.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/7370 |
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| Institution: | Nanyang Technological University |
| Language: | English |
