The perceived "fitness" of products sold online and its influence on consumers' attitudes towards E-shopping

The perceived "fitness" of products sold online and its influence on consumers' attitudes towards E-shopping

In this dissertation, the suthors identified and proposed the online product into eight categories and sought to examine the preferences of consumers for different online product categories.

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Bibliographic Details
Main Authors: Ji, Xiaoyue, Li, Ping, Zhuang, Jing
Other Authors: Xia, Yang
Format: Theses and Dissertations
Language:English
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
DRNTU::Business::Marketing::Internet
Online Access:http://hdl.handle.net/10356/7370
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Institution: Nanyang Technological University
Language: English

Internet

http://hdl.handle.net/10356/7370

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