Service quality & customer retention in B2B E-commerce.

This empirical study aims at determining service quality and customer retention in Business-to-Business E-commerce.

Saved in:

Bibliographic Details
Main Authors:	Ketan Chhotalal Modha., Cholayil Sudharman Shyam.
Other Authors:	Gilbert, Arthur Lee
Format:	Theses and Dissertations
Language:	English
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/7388
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University
Language:	English

Description
Summary:	This empirical study aims at determining service quality and customer retention in Business-to-Business E-commerce.

Similar Items