Service quality & customer retention in B2B E-commerce.

• Main Authors: Ketan Chhotalal Modha., Cholayil Sudharman Shyam.
• Other Authors: Gilbert, Arthur Lee
• Format: Theses and Dissertations
• Language: English
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/7388
• Institution: Nanyang Technological University

This empirical study aims at determining service quality and customer retention in Business-to-Business E-commerce.