Empirical investigation of consumers' intentions to shop online in urban China.

• 主要作者: Bu, Xiao Qiu.
• 其他作者: Poon, Francis
• 格式: Theses and Dissertations
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Consumer behavior; DRNTU::Business::Marketing::Internet
• 在線閱讀: http://hdl.handle.net/10356/7666
• 機構: Nanyang Technological University

The objectives of the study were: 1) to increase understanding of Chines consumers’ perceptions towards online shopping; 2) to investigate the factors that influence Chinese consumers’ intention to shop online and the relative importance of the factors. In addition, we compared the behavior of cons...